The Purple Bin Project

A better way…

Our most ambitious and impactful project to date has been the widely-adopted Purple Bin program, a cannabis packaging waste collection and upcycling initiative. Since starting the program in January of 2024, we have collected more than 11 tonnes of packaging and hardware waste from 800 retailers across the country. As we collect and sort, we’re constantly searching for the best upcycling opportunities for all the materials.

Together.

The immediate uptake, enthusiastic participation and positive feedback from retailers and consumers alike has powered the program to heights we only dreamed about and the overall success is incredibly humbling. Not only have these bins diverted waste from streets, parks and landfills, they’ve served as a motivational spark for the industry to adopt more sustainable packaging solutions, with numerous industry participants signing our petition to change the rules and regulations that contribute so heavily to the waste issue, in the first place. We believe that a true partnership can exist between producers, retailers, suppliers and the government to tackle this waste issue from the imperfect regulations that contribute to excessive cannabis packaging through to the decisions made across the entire supply chain.